The Fero case.
Mission
The idea for Fero started in 2019.
We wanted to holistically create the world's best deodorant.
A great functioning and beautiful product without questionable ingredients.
Created with minimal impact on the environment and maximal impact on wellness, both physically and mentally.
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A life-long relationship
Deodorant isn't glamorous, but it matters. You've likely used it daily since your teens.
We believe what touches your skin daily should benefit you, so we've crafted our deodorants with carefully selected natural ingredients for your peace of mind and all-day confidence.
The story.
”We wanted to create a ’need’ product in the ethically best possible way”
In 2019, Erik Östling initiated a project with the idea of holistically creating the world’s best deodorant. The goal was to create a product with minimal environmental impact but with maximal impact on wellness. The result is Fero — natural, vegan, aluminum and plastic-free deodorants utilizing the latest deodorizing science and natural perfume oils to ensure effective performance.
— Deodorant isn’t glamorous, but it matters, says Östling. Most people have likely used it daily since their teens. We believe what touches your skin daily should benefit you, so we’ve crafted our deodorants with carefully selected natural ingredients to give both confidence and peace of mind.