Is Black Friday just a retail myth?
- johanwikander3
- 22 nov. 2024
- 1 min läsning
Picture: Brian van der Brug (Los Angeles Times)
Every year, Black Friday dominates the retail calendar, with promises of unbeatable deals and frenzied shopping. But have you ever wondered – is it all made up?
Originally coined in the 1950s by Philadelphia police to describe post-Thanksgiving chaos, later reframed “Black Friday" to symbolize profit-making success. BF was the day retailers moved from losses “in the red” to profits “in the black” Today, it's less about history and more about strategy. With deals often starting weeks in advance, Black Friday has become a global retail machine.
For international brands entering the U.S. market, Black Friday can be both an opportunity and a challenge. It’s a moment to shine but also a test of readiness.
While Black Friday might feel "manufactured," it’s undeniably impactful. The question isn’t whether to participate, but how to do it right.
Welcome to discuss the "how" with Ducks in a Row team...