Swedish candy isn’t just a treat – it’s a movement. From classic licorice to irresistible sour gummies, brands like Pändy, Bon Bon, Vegobears, and Mums are making waves far beyond Sweden’s borders. But what’s driving this sugar-coated success, and how can brands ride the wave of this global sweet tooth?
Swedish candy, also known as Swedish godis (the Swedish word for candy), is something of a cultural touchstone in Sweden. Typically, Swedes head to Lösviktsgodis (bulk candy, also known as pick ‘n’ mix) after school or work on a Friday to fill up a bag with their favorites, from fruity gummies to salty liquorice to chocolate-covered marshmallows. Then they get to enjoy their candy on Saturday, known as Lördagsgodis.
The expansion of Swedish candy is fueled by its unique charm: high-quality ingredients, innovative flavors, and a focus on sustainability. With growing demand in markets like the US, where the candy culture thrives, there’s never been a better time for Swedish brands to take a big bite out of international opportunities.
However, going global isn’t just about delivering delicious treats—it’s about strategy and distribution. At Ducks In a Row, we specialize in helping Scandinavian brands enter the US market with precision and impact. Whether it’s creating the business platform, creating tailored marketing strategies, or establishing partnerships with key retailers, we ensure our clients are perfectly positioned for sustainable growth.
For brands like Pändy, Bon Bon, Vegobears, and Mums, the opportunity is as sweet as the product itself. The question is, how do you plan your next move?
Let’s make sure Swedish candy doesn’t just land on shelves—it becomes a cultural staple.
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